What Is Love?

People put a lot of focus and money into highly marketed holidays like Valentine’s Day, but should we? Is a man-made holiday really ever a reason to make major financial purchases you would not otherwise make? I think the answer is very intuitive when the question is phrased this way. No, we should not let marketing and man-made holidays dictate when we make major purchases. Love is not about how much money you spend on someone or what you give them on a designated day of the year. That is not God’s definition of love at all.

We are sharing an article posted by our sister site, HearingFromJesus.org.


What is love? This is a very old question with many answers. Context is important. We may “love pizza”, but that is different than when we say we “love our spouse”. Today, the world even steals the word “love” as a replacement for “sex”, which is completely incorrect. These are certainly not the same meaning. Greek, the language in which the New Testament was largely written, had multiple different words for different types of love. In English, we have one word and we must therefore pay close attention to context.

Many put a lot of time and focus into the highly marketed cultural holiday of Valentine’s Day. Candy makers will tell you that you must buy chocolates to show you love your spouse. Greeting card makers insist you must “care to send the very best” and thus spend $5 or more on a card, and send one to everyone you know. Flowers are a must, right? But now they even sell gold dipped flowers. Wow. Of course, not to be outdone, Jewelers insist that you are a buffoon if you don’t buy diamonds for that special someone in your life. Once company even suggests you should buy from them a new luxury car. We do well to remember that this is marketing intended to sell things and get our money. This is not how God tells us to show love to one another.

God calls us to show love to one another daily, not once a year, or on a few annual special occasions!

1 Corinthians 13

The Excellence of Love

      1If I speak with the tongues of men and of angels, but do not have love, I have become a noisy gong or a clanging cymbal. 2If I have the gift of prophecy, and know all mysteries and all knowledge; and if I have all faith, so as to remove mountains, but do not have love, I am nothing. 3And if I give all my possessions to feed the poor, and if I surrender my body to be burned, but do not have love, it profits me nothing.

      4Love is patient, love is kind and is not jealous; love does not brag and is not arrogant, 5does not act unbecomingly; it does not seek its own, is not provoked, does not take into account a wrong suffered, 6does not rejoice in unrighteousness, but rejoices with the truth; 7bears all things, believes all things, hopes all things, endures all things.

      8Love never fails; but if there are gifts of prophecy, they will be done away; if there are tongues, they will cease; if there is knowledge, it will be done away. 9For we know in part and we prophesy in part; 10but when the perfect comes, the partial will be done away. 11When I was a child, I used to speak like a child, think like a child, reason like a child; when I became a man, I did away with childish things. 12For now we see in a mirror dimly, but then face to face; now I know in part, but then I will know fully just as I also have been fully known. 13But now faith, hope, love, abide these three; but the greatest of these is love.

If you want to give a gift, and it is wisely within your budget to do so, go ahead. But don’t do so because you “have to” or are “expected to”.  These gifts mean little and will ultimately have a very limited impact if you do not show love the way God tells us to. Often times just giving gifts on designated marketing holidays comes to be expected and not appreciated as much. If you choose to give an expensive gift, don’t do it because it is Valentines Day. Consider intentionally giving it at some other time besides the widely marketed holidays for an even greater impact.

Warning… when you make changes in how you celebrate these marketing holidays, discuss it openly with your spouse ahead of time! Don’t surprise someone by not giving them something they already expect from years of habit.

When you are ready to truly grow in maturity, turn towards God’s definition of love and begin showing it today to those you love. No warning necessary. They will greatly appreciate how you treat them. However, you may consider sharing the scripture with your spouse and helping one another as you both make the effort to shift focus from the world’s definition of love to God’s.

You can also ask yourself, if I am celebrating love, would it not be right to celebrate loving God as well as loving one another? And to come in thanksgiving to Him for all the love He has shown, shows, and will show us? If we are to focus on love in the Biblical sense, Valentine’s Day just does not match up very well at all. If you explore the origins of this celebration you will find that once again the Catholic church embraced this festival, but it was based first on a pagan celebration. As followers of Christ, we are better off not letting these pagan holidays dictate how we show love for our spouse or loved ones. Instead, love people the way God teaches.

(World Religion News: Pagan origin of Valentines day)

One last parting thought… we can love YHWH and love others because He has first shown me love. Yeshua died for us to make a way for us to be forgiven our sins.

John 15:12-13

      12“This is My commandment, that you love one another, just as I have loved you. 13“Greater love has no one than this, that one lay down his life for his friends.

The best way to show love for one another is through how we treat one another every day of the year.

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Remember that all you have belongs to God. Manage your money God’s way and use it for His glory rather than your own. Visit GrowGodsMoney.org .